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Customer Marketing Manager

We’re looking for a world-class Customer Marketing Manager to help us continue on our hyper-growth trajectory and shape the future of Webgility. The mission of the Customer Marketing Specialist is to build a community of fanatic brand advocates. This position directly benefits our customer success, sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, case studies, etc.), strengthening the Webgility-customer bond, and acting as a liaison between our customers and the rest of the organization. While you need to be able to work independently, you know the importance of collaborating with other departments to create an incredible customer experience and reach business goals. Fondness for fellow humans, empathy for SMBs, and can’t-fake-it enthusiasm are essential qualities for this role.

Strategic responsibilities

  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, awards programs, onboarding, and ongoing nurture email campaigns
  • Connect with customers to ensure continued success throughout the relationship lifecycle
  • Transfer genuine enthusiasm and pride of the Webgility brand to (and from) our customers
  • Identify and liaise with key customers who can act as a marketing channel through case studies, speaking opportunities, etc.
  • Help marketing and sales meet business objectives through customer advocacy initiatives

Tactical responsibilities

  • Develop a customer lifecycle campaign program and work with marketing to implement
  • Plan, execute, and evaluate marketing programs for customer segments through a variety of channels in the marketing mix, including creating and managing integrated marketing campaigns, emails, and webinars
  • Maintain and coordinate a calendar of all customer-related demand gen programs
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Manage a library of up-to-date customer success stories
  • Manage monthly/bi-monthly Customer Newsletter
  • Create marketing content for account management/customer success to help and encourage at-risk customers
  • Build creative webinar programs, including invites, landing pages, content, and slides
  • Working with Customer Success, develop customer nurture campaigns for cross-sell and adoption; develop story arcs for targeted email communications for different audiences, build and launch campaigns
  • Work with business stakeholders from other teams to support product launches and other corporate initiatives
  • Build reports and dashboards in SFDC and Marketo analytics tools


  • 3+ years of experience in Customer Marketing or similar role in a SaaS business
  • Demonstrated experience in building and managing a compelling community
  • Engaging personality, polished verbal and written communication skills and meticulous attention to detail
  • Experience in interpreting data and deriving insights that drive customer value
  • Highly organized self-starter who runs towards opportunities
  • Ability to work cross-functionally in a fast-paced startup environment
  • Gets energy from working with others, introverts need not apply
  • Creatively engaged by problem-solving and progress-making
  • Sense of humor mandatory
  • MBA a plus


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